Online retail rules when it comes to smartphone sales, says study

This reflects the rising consumer trust and digitalisation of purchase journeys fueling online retail contribution to overall category sales of smartphones, said a report from GfK market intelligence

Online channel contribution for the smartphone market accounted for 40 per cent in terms of sales units and 41 per cent in terms of sales value during YTD 2021, compared to 35 per cent  in 2020, said a report from GfK market intelligence.

According to GfK market intelligence, overall category sales in terms of units for offline retail (point-of-sales) grew by 4% whereas online retail sales grew by 29% during YTD Oct 2021 as compared to 2020. This reflects the rising consumer trust and digitalisation of purchase journeys fueling the online retail contribution to overall category sales of smartphones, said