Business Standard

Poor Brand Image Hits Exports To Eu

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Our Regional Bureau BUSINESS STANDARD

Indian companies exporting to the European Union (EU) market suffer from weak brand image and inadequate stress on marketing.

Addressing the 'Round Table on Business with European Union,' organised by southern regional chapter of the Federation of Indian Export Organisations (FIEO) here today, Stefano Gatto, the counsellor and head (trade and economic affairs) of European Commission, said,

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First Published: Jun 20 2003 | 12:00 AM IST

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