Anil Gupta, professor at IIM-A has plans to create a portal for creative people from the interiors of the country. The portal, to be created by the professor along with his students, aims at providing a medium for the unsung heroes, who possess a barrage of cultural knowledge.
The portal will be an attempt to present the untapped folk lores, songs and other traditional talent from the remote yet culturally rich parts of India to the world.
"There are about 250 million people who fall under the Below Poverty Line (BPL). If we can give them a platform, their ethnic knowledge and unbound creativity can be mapped. We are trying to get the government to get some mental work for the underprivileged people.
The belief that these people have always been given labour work and not been engaged in any kind of creative work itself shows the bankruptcy of the government. The government's assumtion is that the deprived class has hands and legs but no head. We are planning to create a market for the unsung heroes and heroines of the society by tapping their creative talent," Gupta said.
The revenue generated through downloads from the portal will be directed towards the benefit of people.
