Porter offers tips to create jobs in India

Enabling grassroot entrepreneurship could be the answer to India’s efforts in creating more jobs and improve competitiveness, says eminent management thinker and Harvard University professor Michael E Porter. 

Porter said technology and easy internet access was leading to democratisation of starting new businesses and creation of many bottoms-up activities. India should focus on creating jobs at the grass-root level, he added.

On measures to create new jobs, his mantra was: “Make people believe that the best job is to work for your self — be self-employed.” He was addressing a group of business leaders and policymakers at National Competitiveness Forum here.  

Porter,