PSUs start aggressive campaigns to publicise Modi govt's flagship schemes

Public sector undertakings (PSUs) in the oil and power sectors have started aggressive campaigns to publicise government’s flagship schemes. 
 
For instance, Indian Oil Corporation (IOC) has issued a Rs 2.93 billion tender for outdoor publicity for Pradhan Mantri Ujjwala Yojana (PMUY).
 
The publicity campaign for PMUY involves putting up hoardings in Karnataka, Gujarat, Odisha, Mumbai and Delhi. “Since the target group of this scheme is predominantly rural women, oil marketing companies (OMCs) feel massive publicity is required to make rural women aware of it, as also the social and economic benefits of using LPG,” a spokesperson of the