Tuesday, March 04, 2025 | 04:21 PM ISTहिंदी में पढें
Business Standard
Notification Icon
userprofile IconSearch

PSUs start aggressive campaigns to publicise Modi govt's flagship schemes

Indian Oil Corporation (IOC) has issued a Rs 2.93 billion tender for outdoor publicity for Pradhan Mantri Ujjwala Yojana

LPG, gas
Premium

Shine JacobShreya Jai New Delhi
Public sector undertakings (PSUs) in the oil and power sectors have started aggressive campaigns to publicise government’s flagship schemes. 
 
For instance, Indian Oil Corporation (IOC) has issued a Rs 2.93 billion tender for outdoor publicity for Pradhan Mantri Ujjwala Yojana (PMUY).
 
The publicity campaign for PMUY involves putting up hoardings in Karnataka, Gujarat, Odisha, Mumbai and Delhi. “Since the target group of this scheme is predominantly rural women, oil marketing companies (OMCs) feel massive publicity is required to make rural women aware of it, as also the social and economic benefits of using LPG,” a spokesperson of the

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in