Rewind 2018: Will the new Trai tariff order shake-up DTH, cable industry?

Long-tail or niche channels will face a huge challenge as they can no longer piggyback on the more popular channels

With the implementation of the Telecom Regulatory Authority of India’s (Trai) new tariff order, the broadcast industry will see a sea change in the way business is conducted. With the choice of channels in the hands of the subscriber, the broadcasters and distributors can no longer push bundles on to the consumers. Thus, if a consumer does not want a channel, they need not have it on their cable/DTH connection. This is expected to lead to some shake-up in the industry. Here is what media experts are saying:

Long-tail or niche channels will face a huge challenge as they can