FMCG companies see some respite in rural demand in last two weeks

Fast-moving consumer goods companies have started to see some respite in rural demand in the last two weeks which has otherwise been under stress for the last 18 months.

While it is too early to say that rural demand has revived but this is the first time demand for consumer goods have witnessed green shoots.

“The first fifteen days of December were slow, but we have witnessed a pick-up in consumption in the last fifteen days of the month,” said Angshu Mallick, CEO of Adani Wilmar, told Business Standard.

He explained that farmers are now getting money in their hands.