Rural India has 17% more homes with TVs than cities

The survey also shows an 18% jump in TV penetration - from 54% previously to 64%

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Urvi Malvania Mumbai

Last Updated : Mar 03 2017 | 1:39 AM IST

Television rating agency Broadcast Audience Research Council (BARC) has updated and aligned its TV universe in line with changes in demographics, TV ownership and connection type, and language preference.

The Council on Thursday released its weekly viewership data (for February 18 -24) on the basis of a revised Universe Estimate (UE), which is based on the results of Broadcast India (BI) Survey.

According to BI-2016 survey, which was undertaken to ascertain the TV universe and viewing habits in India, the number of TV homes in the country has gone up by 19 per cent to 183 million from 154 million. While the

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