Sachin crosses over to Apollo Tyres from MRF: Betrayal or business?

Apollo should maximally use Sachin with their trade partners who would, almost all, be in the age group where they have been witness to his batting genius

Sachin Tendulkar signed up with tyre manufacturer, Apollo, earlier this week. In the normal course of business, a retired celebrity signing on a brand endorsement would hardly have made news. But India’s tallest cricketer carried the MRF brand name on his bat for well over a dozen years at the peak of his cricketing career and both the bat and the brand became synonymous with Sachin Tendulkar. His crossing over, therefore, to rival Apollo Tyres is seen by many to be a betrayal of sorts. 

To be fair to Tendulkar, though the MRF brand name is etched in the minds