Slowdown blues for liquor: Consumption took a beating in September quarter

The growth in liquor sales is unlikely to see a meaningful revival in the second half of this financial year as the impact of economic slump and liquidity deficit in trade channels has cast a shadow over the sector.

Experts are of the opinion that though the second half of this financial year will see some recovery, volume growth is likely to remain in single digit as compared to the double-digit rise recorded in past years.

“It (liquor sales) will all depend on the (gross domestic product) growth rate. Because, it is discretionary purchase and (further slowdown in GDP) could lead to