The government was planning to introduce tax exemptions for the corporate sector on promotion of sports, RK Mishra, joint secretary, ministry of youth affairs and sports, said here today.
Speaking at an interactive session of diplomatic corps organised by the Confederation of Indian Industry (CII), Mishra said in order to broaden sports and achieve positive results, corporate investment was a must.
Unless the youth of the country took up sports as a viable career option, it would be difficult to initiate a mass movement. He urged the corporates to create an awareness in this regard.
Mishra urged state governments to provide land on easy terms to corporate sponsors with viable proposals to popularise sports. Investment in sports yielded good returns and cricket was a good example of that.
