After registering a phenomenal 40 per cent growth in the financial year 2016-17, India's fruit exports are finding it difficult to sustain the momentum in the coming years.
A study on difficulties faced by exporters in the supply chain of agriculture products by Yes Bank stated India's fresh fruit exports were suffering due to stringent quality norms in importing countries that mandate procurement of goods from registered suppliers only. The study was conducted with the approval of the Agricultural and Processed Food Products Export Development Authority (Apeda).
While the entry of large corporates in contract farming has helped mitigate some