The growth of domestic tea consumption has increased between 3-3.3 per cent, with the per head consumption around 730 gm per annum, according to a study by ORG India, initiated in May 2007.
The study was commissioned by Committee of Plantation Associations (CCPA) on advice of the Tea Board and the Union commerce ministry. The study was designed to cover, both National and state level tea consumption, in urban and rural sectors, along with quantitative and qualitative analysis.
ORG India completed its pan India survey and submitted a draft report in February, 2008. The draft report was subsequently presented to the CCPA and the Tea Board. The final report is yet to come out.
