The pride in being Indian and buying Indian is growing: BCG's Thomas Lutz

As the head of the consumer and retail practice at the Boston Consulting Group, Lutz has a close view of these sectors in all markets the consultancy major operates in

As the head of the consumer and retail practice at The Boston Consulting Group (BCG), Thomas Lutz has a close view of these sectors in all markets the consultancy major operates in. This includes India as well, a market that Lutz shows a keen interest owing to its “dynamism”.  An alumnus of the Harvard Business School, US, Lutz, has been with BCG for over two decades. In an interaction with Viveat Susan Pinto, Lutz highlights some of the top consumer trends in India and the way forward for companies. Edited excerpts:

Your assessment of the Indian consumption story and where it