Ujjwala scheme to get Rs 293-cr publicity push from BJP ad brain: Sources

Delhi-based US Advertising Agency to undertake Rs 293-crore campaign

With the election season round the corner, public sector undertakings (PSUs) seem to be on an advertising spree. The biggest campaign valued at Rs 293 crore and tendered by Indian Oil Corporation (IOC), will be undertaken by Delhi-based US Advertising  Agency.
 
The agency, on the website, says that the ruling BJP is among its top clients. The tender involves outdoor campaign that highlights the success of the Pradhan Mantri Ujjwala Yojana (PMUY).
 
According to sources, the IOC tender is considered to be huge for a single scheme since the total budget for campaigns run by the government’s Directorate