UP plans to rope in e-commerce players for marketing boost to MSMEs

President Ram Nath Kovind will inaugurate UP MSME Summit on Aug 10. A MoU with Amazon will be signed on the occasion

Eyeing to revive Uttar Pradesh’s MSME and traditional sectors, the Yogi Adityanath government plans to take on board e-commerce giants such as Amazon for global marketing and the branding of the state’s products under its flagship ‘One District One Product’ (ODOP) scheme.

The government is hosting an ODOP Summit on August 10 that would be inaugurated by President Ram Nath Kovind. A Memorandum of Understanding (MoU) would be signed with Amazon on the occasion, while talks with other e-commerce players are underway for a similar arrangement.

“Under the MoU, Amazon would provide marketing support to traditional industries of nine districts, including Gorakhpur,