The Uttar Pradesh government will tap the Indian embassies in the US and European countries in its bid to double merchandise shipments to Rs 3 trillion in the next 4-5 years.
The Indian embassies in the US, UK, Germany, Australia, Israel, Singapore, etc. will promote the micro, small and medium enterprises (MSME) products, apart from traditional handicrafts and indigenous products, under the state’s flagship One District One Product (ODOP) scheme.
“Indian embassies will provide the much-needed traction and visibility to our traditional products in key export destinations across the globe,” UP Additional Chief Secretary (MSME and export promotion) Navneet