Vindhya Valley Product Base To Be Expanded

MP govt seeks private investment

The Madhya Pradesh government is planning to invite private investment to widen the product base of Vindhya Valley, its first food brand.

Launched to promote products of the cottage and tiny industries linked with self-help groups, Vindhya Valley has been developed through public-private partnership.

The business model of Vindhya Valley was prepared by Hindustan Lever and the Madhya Pradesh Khadi Gramodyog Board is custodian for the brand.