 "Sanjay Sachdeva")
Real estate group Wave on Thursday announced its entry into healthcare industry with SENS - a multi-specialty age management clinic. Sanjay Sachdeva, executive director, SENS, talks to Deepak Patel about the company's focus on preventive health care and subsequent expansion plans. Edited excerpts:
Why has the Wave group decided to enter the health care sector now?
There is never a right time to enter a sector. Wave group has at various stages entered different businesses. The time has come to get into health care. We have been planning to do it for about a year now.
What would SENS do? What are the areas it would concentrate on?
The areas would range from preventive healthcare to treatment of disease through nutrition and a new field, called 'functional and regenerative' medicine. There are no allopathic medicines or invasive tests involved here. The treatment would be nutrition, nutraceuticals and lifestyle management. This is the first time someone is doing internal body treatment for anti-ageing. Ayurveda has been doing it for the last 6,000 years, but, it has not been marketed appropriately.
We have brought the wisdom of Ayurveda and blended it with western research. It is purely a natural form of healing. Once your internals are healed, it would take you towards an external body experience taking care of skin, hair, eyebrows, eyelashes, make-up. If your spiritual quotient is low, you continue to age very fast. We have a spiritual programme, involving meditation and yoga to address that issue.
Apart from wellness centres, are you planning to open any hospitals?
No, we are against hospitalisation. That's the opposite of what we want. We don't want people to get into hospitals. We want people to get well before they get sick, before they catch any disease. If they have any disease, we want to reverse it through nutrition and natural methods of healing.
There are other wellness centres coming across India right now. How is SENS different?
Others are not doing preventive healthcare. They are treating diseases, what we call reactive management of diseases. We are saying, we will predict disease before it strikes. Because of your genetics, lifestyle etc, you could be moving towards diseases. We will tell people, how to prevent that without any invasive medicine, steroids or chemicals. If you do 1000 tests, you will found 200 not so correct in your body. Then the treatment is anti-biotic, hospitalisation, allopathy. There is no treatment taking you towards nature.
