WEF 2022: India on top for trust in domestic companies, says study

On the overall trust index, taking into account trust in NGOs, business, government and media, India is now placed at the second place after China, as against third in January this year

Indian companies have emerged as the most trusted by the domestic population, followed by China, Canada, the US and the UK, according to a new study.

The Edelman Trust Barometer Special Report: The Geopolitical Business, which was released on the sidelines of the World Economic Forum Annual Meeting, also showed that geopolitics is now a litmus test for trust in business.

The corporate exit from Russia has set a precedent, and the expectations for action at times of crisis are ever increasing. In fact, fewer than 6 in 10 respondents now say geopolitics is a business priority.

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