With Darjeeling tea under threat globally, West Bengal plans a makeover

Darjeeling tea is the first product from India to obtain a globally recognised Geographical Indication (GI) tag and logo

With brand ‘Darjeeling Tea’ coming under threat globally after the tea producers in the Darjeeling hills lost the prime production seasons thereby creating a severe scarcity of this tea’s availability in global markets, the West Bengal government is coming up with marketing and support initiatives to help global customers’ confidence return to this brand.

Last year, after the Gorkha Janmukti Morcha called for a shutdown demanding separate statehood, which went over 100 days, the entire tea production in the Darjeeling hills came to a halt. 

Tea producers alleged that such sudden unavailability of Darjeeling tea globally has posed serious questions