Will Ayushman Bharat disrupt the health insurance market?

As a result of the mass state-led scheme, the processes in the health insurance market could get simplified over time and become uniform

Insurance Regulatory and Development Authority of India (Irdai) Chairman Subhash Chandra Khuntia recently said in one of his speeches that there should be some "simplification and rationalisation of health insurance" products. According to insurers, the regulator wants to ensure that customers understand policies more easily.

 “The focus should be to make the process online, enhance the use of technology, and increase awareness and understanding of insurance products,” said Khuntia.

As a consequence, the Ayushman Bharat National Health Protection Mission (AB-NHPM) will have a net-effect in terms of standardising and simplifying certain processes and aspects of the health insurance business over