Uttar Pradesh Chief Minister Yogi Adityanath wants the humble Khadi to jump on the online bandwagon for future growth and youth appeal.
Adityanath has now directed officials to develop a portal for the marketing of UP Khadi products and boosting entrepreneurship for creating jobs at the local level. The CM also wants UP Khadi to be aggressively promoted as a district brand. Additionally, he has ordered for the creation of a comprehensive database/repository comprising the whole range of food and non-food products distinct to the state.
For aggressively marketing state Khadi products, the UP Khadi and Gramudyog department has drafted