The Indian Institute of Management, Kolkata (Calcutta) is inviting applications for Executive Program in Digital and Social Media Marketing Strategy (EPDSMMS). It is best for executives or managers from marketing, product / brand, and sales functions or a marketing analyst or business owner, who is planning to implement digital and social media campaigns to create brand awareness, enhance brand recall, generate leads and enhance customer experience. Managers from other functional areas or a non-marketing background with a supporting role for organization’s marketing activities would also find the program relevant. The program focuses on providing in-depth knowledge on digital and social