Industry and educators are agreed: the world needs creativity. There is interest in the field, lots of urging but remarkably little action. Everyone is a bit scared of what to do next. On the question of creativity and imagination, they are mostly uncreative and unimaginative.
Some of the paralysis arises because you can’t easily define creativity. It resists the measurement and strategies that we’re familiar with. Indisposed by the simultaneous vagueness and sublimity of creative processes, educators seek artificial ways to channel imaginative activity into templates that end up compromising the very creativity they celebrate.
For example, creativity is often reduced to