Singing some of his hit numbers like 'Ooh la la la' and 'I am a disco dancer' in his poll campaign, Bappi Lahiri is using his music to seek votes as a BJP candidate.
As he moves around the streets of the Serampore Lok Sabha constituency, 22 km away from Kolkata, Bollywood's 'Disco King' Bappi 'da' breaks into a song every now and then while interacting with voters in his constituency.
The 61-year-old doesn't mind shaking legs too to woo star-struck voters who have never seen a Bollywood personality visiting their neighbourhood.
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The man who pioneered the use of disco music in Indian cinema with an Indian flavour is best known for his songs like 'Koi Yahan Nache Nache', 'Jimmy Jimmy', 'Zubi Zubi', 'Jee Le Le', 'Bambai Se Aaya mera Dost', 'Raat Baaki', 'Tamma Tamma Loge' and 'Chalte Chalte'.
A first-timer in politics, he has made it a point to never attack the Congress or the CPI(M), nor the Trinamool Congress in election meetings.
"I will not say any thing about others. I respect everyone," is his reply when asked about sitting Trinamool Congress MP Kalyan Banerjee.
He is even praise for Trinamool supremo Mamata Banerjee, saying everything is good in West Bengal under her chief ministership.