Does media influence voting behaviour? This research offers some insights

Increasing access to political information through the mass media may enable citizens to monitor incumbents' behaviour, and use this information in voting decisions

The 2019 Lok Sabha elections are on track to be the costliest general election by advertising spends--spending by political parties is projected to surge 73% above the 2014 Lok Sabha elections. Amid a wave of ‘mediatisation’ of Indian politics, the media’s ability to set political agendas has expanded, and elections have been transformed into an image contest between prominent personalities.

As media and politics grow ever more intertwined, a question arises: in what way does media exposure impact voting behaviours and opinions? The spike in circulation of unverifiable information--or fake news--has been