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Facebook, Instagram tighten screws on political ads ahead of 2019 elections

Anyone placing a 'political' ad on Facebook or Instagram will undergo an authorisation process

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Yuvraj Malik
Social media giant Facebook is introducing a series of changes to its policy on how advertisers place political ads on its platform and subsidiary Instagram, measures it thinks, will prevent the use of the social media platforms by malicious actors, ahead of the general elections next year.

Anyone placing a ‘political’ ad on Facebook or Instagram will undergo an authorisation process. The said agency (placing the ad) will have to submit identity credentials and location information along with proofs. The same will be vetted by a Facebook team, virtually or through personal visits, before giving a go-ahead.

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