Business Standard

How BJP used WhatsApp to snare Mamata and reap poll dividends in Bengal

As many as 55,000 WhatsApp groups were created through which content was pushed to group members, says a party source

West Bengal Chief Minister Mamata Banerjee gestures as she speaks on her mobile  during a sit-in over the CBI's attempt to question the Kolkata Police commissioner in connection with chit fund scams, in Kolkata. Photo: PTI
Premium

FILE PHOTO: West Bengal Chief Minister Mamata Banerjee | Photo: PTI

Ishita Ayan DuttAvishek Rakshit Kolkata
Two days ahead of the fifth phase polling in West Bengal, Mamata Banerjee was driving down Chandrakona road to campaign for the Arambagh seat. As the car passed, her supporters, a group of men, started raising "Jai Shri Ram" slogans. It was more than enough to get Banerjee to stop the car and take the chanters head on. By the end of the day the video had gone viral and most people had seen it on WhatsApp. 

The cyber warriors of the IT cell are unabashed in taking credit for making viral the video, that in many ways set the tone

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in