Business Standard

Karnataka: Congress winning Twitter battle, but can't match BJP on WhatsApp

The BJP and Congress social media chiefs, Amit Malviya and Divya Spandana, are currently stationed in Bengaluru and trying to build a narrative in favour of their respective parties

Archis Mohan
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Archis Mohan

Archis Mohan New Delhi
The battle for the Karnataka assembly is being fought as much in the cities and villages of the state, as on social media. While Janata Dal (Secular) has struggled to make its presence felt in the virtual world, self-goals have marred the efforts of the Congress and Bharatiya Janata Party (BJP).

The BJP and Congress social media chiefs, Amit Malviya and Divya Spandana, are currently stationed in Bengaluru and trying to build a narrative in favour of their respective parties.

There have been repeated bloopers in the BJP campaign, including when BJP chief Amit Shah described the BS Yeddyurappa-led BJP

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