Elections in the world’s biggest democracy have become the most expensive too.
Spending by political parties and candidates to woo 900 million voters in the just concluded polls cost them nearly Rs 60,000 crore ($8.7 billion), more than double of 2014 polls, according to the New Delhi-based Centre for Media Studies. The report, based on field studies, analysis and estimation, found that they spent Rs 700 per voter or nearly Rs 100 crore in each parliamentary constituency.
With some constituencies comprising as many as three million voters, equivalent to the population of Jamaica, candidates had to spend more for publicity