Lok Sabha polls: Political ad spend on Facebook, Google crosses Rs 20 crore

The most popular keywords on Facebook during the week were 'BJP', 'Congress', 'Modi', 'Narendra Modi' and 'Congress party Punjab'

Prime Minister Narendra Modi, who is contesting the Lok Sabha election from Varanasi, during a roadshow in the city on Thursday. The constituency goes to the polls on May 19 Photo: Reuters

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Sachin P Mampatta Mumbai

2 min read Last Updated : Jul 09 2019 | 3:41 PM IST

Political ad spend on Facebook, the world's largest social media platform, crossed the Rs 20-crore mark in the week leading to April 27, just ahead of the polling on April 29 in the fourth phase of the ongoing general election.

A similar trend was witnessed on Google, where political parties cumulatively spent Rs 22.39 crore as of May 2.

An analysis of the Facebook data shows that there was a 16.1 per cent rise over the previous week in the ad spend by political parties. As much as Rs 2.8 crore was spent on advertisements during the week ending April

Topics : Google Lok Sabha elections 2019

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