Modi TV, Modi app, Modi rallies: How brand Modi plays in LS elections 2019

The Hindu nationalist BJP itself claims to have more members than any other political party in the world

If Prime Minister Narendra Modi wins this spring’s general election, as is widely expected, it will also be another massive victory for the marketing machine created to amplify Brand Modi into every Indian living room.

Opinion polls regularly show Modi is India’s most popular politician, and to turn that appeal into votes, his ruling Bharatiya Janata Party (BJP) has pulled out all the stops from the most modern methods of communication to the very traditional.

There is the recently launched “NaMo TV” dedicated to the 68-year-old leader, a Narendra Modi mobile app the party says has been downloaded by 100