Manufacturing facilities of SRM Auto Tec, DC Design, Jayalakshmi Designers and Koyas & Sons are running overtime. Workers are busy refurbishing vehicles for party bosses at a time when campaning fervor is at a high.
Door-to-door visits, which used to be the main medium of campaigning during elections earlier, are no longer in fashion. Technology has touched each mechanism of going to polls, including how leaders move about spreading word.
Customised luxury buses, vans, sport utility vechicles, are in vogue, and the customisations are being done by a Rs 300-crore industry, which is largely unorganised and dominated by six players. These firms