From jibes over the prime minister’s wife to criticism of the main opposition leader’s family holiday three decades ago, one trend stands out in this year’s general election campaign in India: this time, it’s personal.
The world’s largest democracy, with around 900 million eligible voters, wraps up polling held over six weeks on Sunday. Results will be known on May 23.
Election observers say this has been an unusually hostile campaign even by Indian standards, devoid of real policy debate to the expected benefit of Prime Minister Narendra Modi and his Bharatiya Janata Party (BJP).
“The last few elections were