Thursday, July 17, 2025 | 10:59 PM ISTहिंदी में पढें
Business Standard
Notification Icon
userprofile IconSearch

When aspiration and joblessness collide: Decoding the Hindu vote in West UP

With a right-wing Hindu party in power appealing to the majority vote, this is the first of a six-part series that explores the Hindu vote from India's most important battleground state: UP

Mahesh Sharma
premium

BJP leader Mahesh Sharma, 59, won 50% of the votes in 2014--a margin of 23.37% over his nearest rival from the Samajwadi Party. He hoped to re-create that result.

Revati Laul | IndiaSpend Gautam Buddh Nagar
Clouds of dust flew into people’s faces as the next white SUV full of Bharatiya Janata Party (BJP) karyakartas (workers) drove up to the maidan (ground) in Sutyana village, 56 km east of India’s capital.

Gautam Buddh Nagar is not as well known as its urban half, the Delhi suburb of Noida, a land of IT companies and glass-fronted buildings. Sutyana is at the other end of this parliamentary constituency, a space of shrunken farmlands and former farmers. Some were happy to sell their land, others protested when the government tried to acquire it in 2011 to build an