With Lok Sabha elections approaching, saffron surge seen in political ads

With elections approaching, political parties are going all out on their marketing campaigns. While digital and social media is emerging as the new battleground, traditional platforms like TV, print and radio continue to find favour. The BJP has been more aggressive in the first 11 weeks of the calendar year, taking up more than half the share of total political advertising from January 1 to March 16

Indexed growth of political ads on TV, print and radio*

1. The BJP has dominated political advertising this year so