Ancillary revenue to help YRF tide over 'Thugs of Hindostan' debacle

The film finished its opening weekend, an extended four-day festive weekend at that, with Rs1.23 bn in domestic box office collection

After breaking records with an opening-day collection of over Rs 500 million (net after tax), the response to Yash Raj Films’ (YRF’s) Thugs of Hindostan took a nosedive, falling drastically over the weekend. 

The film finished its opening weekend, an extended four-day festive weekend at that, with Rs1.23 billion in domestic box office collection. Given the start it had, experts opined that had the film been appreciated by audiences, it could have collected up to Rs1.8 billion in the first weekend. Its first week collection has been Rs 1.32 billion, a far cry from what YRF expected it to make.

The film’s