Business Standard

Battle of subscribers: Netflix slows down in race with Disney+ Hotstar

Can the brand, perceived as elitist, play the volume game in India?

Netflix
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Vanita Kohli-Khandekar New Delhi
Has Netflix Inc dropped the ball?
 
Media analysts were asking the question soon after the $25 billion streaming giant’s earnings call last week. The company behind shows like The Crown, The Queen’s Gambit and Trapped is the world’s largest pay-driven OTT at 210 million subscribers. It had missed its subscriber acquisition target in the first quarter by two million. Did Disney+, which has raced to 100 million subscribers in a year, have anything to do with it? Has Netflix finally found its match?
 
Some of the questioning spill­ed into India. After five years and an estimated Rs 1,500

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