Coronarvirus intermission? More than 80% of film audience miss theatres

That and more is what 'Back to the Theatre', consulting firm Ormax Media's report on the 'Expected theatre-going behaviour in India post Covid-19,' states

This is something squabbling theatre chains, studios, and even over-the-top (OTT) providers should read.

Audiences are missing theatres desperately and will go back to them within two-three weeks of them reopening. All those hours of films on television and OTT have not reduced the audience’s need for the theatrical experience.

However, the precautions taken for social distancing and sanitisation by theatres will play a crucial role in their decision to visit. They would rather have theatres keep the ticket price unchanged and spend money on implementing safety measures than discount ticket prices.

That and more is what ‘Back to the