Disney India goes all out to serve 'The Lion King' with local flavours

The studio has released the film in three Indian languages, each with a dedicated script, voice cast, and songs

After tasting success with its localisation strategy for The Jungle Book in the summer of 2016, Disney India has gone all out to market the latest live-action flick The Lion King.

With a sharp focus on localisation beyond Hindi, and ramped-up investments for the India release, the film expects to attract more footfalls and set the cash registers ringing in the post-World Cup weekend. The efforts are paying off, given the movie has collected Rs 11 crore (net after tax) on the first day, setting it up for a good run at the box office.

“The Lion King is high on nostalgia