From 'Raazi' to 'Zero', Bollywood gets savvier with small screen debuts

Trailer marketing on YouTube has helped keep costs low, expand the Rs 1-billion club in Bollywood in 2018

Run down the recent string of hits by Bollywood, Badhaai Ho, Andhadhun, Raazi and many such , and the common factor is that the first look of these movies was released on YouTube. In 2018, all the trailer releases so far, barring just a couple, have been on YouTube, with producers stepping away from television and movie exhibition theatres as the first point of engagement with audiences. And as more, small budget films have taken to digital trailer releases with greater gusto, it has helped expand  Bollywood’s Rs 1-billion club. 

Digital trailer releases are used by many to set down