Radhika Apte is the leading star of Indian OTT platforms for her "oomph" and talent, outpacing her peers and competitors to top the Indian Institute of Human Brands' (IIHB) report.
The report titled 'OTT Queens--The New Oomph Brigade' covered 50 "leading ladies" on multiple OTT and video streaming platforms. The report surveyed 883 respondents using IIHB’s TIARA research methodology.
Apte scored 9 out of 10 in the "oomph" rating, the highest among the "leading ladies". "The Apte magic has only grown over the past few months. She has the oomph, she has the sex appeal she