Business Standard

Karan Johar to Rohit Shetty, big film producers say no to OTT release

Sources say the top four multiplex chains in the country - PVR, Inox, Cinepolis, and Carnival - are asking big producers to wait rather than rush to release their films on OTT platforms.

Spike in viewership across OTTs as Indians binge-watch staying indoors
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According to a recent report by PwC, the Indian video OTT market is set to surge at a compound annual growth rate of 21.8 per cent to reach $1.7 billion (or Rs 13,000 crore) by 2023.

Viveat Susan PintoArnab Dutta Mumbai/New Delhi
Over-the-top (OTT) players such as Amazon Prime and Netflix may have come to the rescue of a few film producers, inking deals for direct launches, but many still prefer the old way to release their products.

Karan Johar, Rohit Shetty, Kabir Khan, Salman Khan, and Aamir Khan have chosen to push their theatrical releases to later this year, conversations with multiplex operators and sources reveal. Shetty and Johar are eying a Diwali release for Sooryavanshi. Salman Khan is also planning a Diwali release for Radhe. Brahmastra, starring Ranbir Kapoor and Alia Bhatt, and Lal Singh Chaddha, starring Aamir Khan, will

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