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Kids shows draw record viewers but fail to cheer advertisers

Of the top 10 kids networks almost all - Viacom 18, WarnerMedia, Disney, Sony Yay, Discovery Kids, and Sun Network - have seen a rise of 20-100 per cent in viewership.

Motu Patlu to Chhota Bheem, desi characters lead the way on kids' channels

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The total viewership of kids programming grew 40% from pre-Covid weeks earlier this year to the Covid weeks going by BARC data which is way above overall TV viewing growth at 32%.

Vanita Kohli-Khandekar New Delhi

4 min read Last Updated : May 21 2020 | 3:56 AM IST

Motu Patlu, Chhota Bheem, Doraemon, and Shin-chan are having a great time.

Ever since the lockdown began on March 25, kids television has been booming. Of the top 10 kids networks almost all – Viacom 18, WarnerMedia, Disney, Sony Yay, Discovery Kids, and Sun Network – have seen a rise of 20-100 per cent in viewership. The total viewership of kids programming grew 40 per cent from pre-Covid weeks earlier this year to the Covid weeks going by Broadcast Audience Research Council data. That is way above overall TV viewing growth at 32 per cent.

“During summer the category grows

Topics : Coronavirus Sony cartoons Advertisment BARC TV Viewership in India Viacom18 Cartoon Network operations voot Warner Bros Discovery Networks disney

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