New Coke was a debacle. It's back. Blame Netflix's Stranger Things

Coca-Cola executives said the soda company hasn't paid Netflix for product placement

Coca-Cola Co. is using one of its biggest failures as a marketing tool, bringing back New Coke for a limited time in a cross-promotion with the Netflix science-fiction horror series Stranger Things. 

The third season of Stranger Things is set in 1985, when a new formulation of Coca-Cola triggered a consumer backlash and led to the return of the original version shortly thereafter. New Coke will appear in several episodes, and a limited run of retro-inspired cans of the 1985 recipe will be available starting May 23 on Coca-Cola’s merchandise website, cokestore.com. It won’t be sold in regular retail stores.

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