Home / Entertainment / OTT debut of Shoojit Sarkar's 'Gulabo Sitabo' may script a new story

OTT debut of Shoojit Sarkar's 'Gulabo Sitabo' may script a new story

The movie had to take the OTT route first for release rather than the conventional theatrical release due to the lockdown induced by the coronavirus pandemic

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Theatres are expected to open in July as part of the government’s Unlock 1.0 programme

Surajeet Das Gupta Viveat Susan Pinto New Delhi/Mumbai

4 min read Last Updated : Jun 13 2020 | 1:33 AM IST

Shoojit Sarkar’s Gulabo Sitabo, which premiered on Amazon Prime Video on Friday, is expected to garner far more viewers and do better financially for producers on the over-the-top (OTT) platform than in cinema halls, said trade analysts tracking the development.

The movie had to take the OTT route first for release rather than the conventional theatrical release due to the lockdown induced by the coronavirus (Covid-19) pandemic.

Theatres are expected to open in July as part of the government’s Unlock 1.0 programme. Trade analyst Komal Nahta told Business Standard he expected more viewers to tune into Amazon Prime to watch

Topics : OTT platforms Amazon Prime Video Netflix India Amitabh Bachchan Ayushmann Khurrana

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