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South Korean drama 'Squid Game' is Netflix's biggest-ever launch hit

Squid Game has proved that Netflix's biggest advantage is foreign language TV

squid game
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Shirley Zhao | Bloomberg
Netflix Inc said South Korean show Squid Game has become its biggest series launch ever, beating high-profile American productions, as the dystopian drama becomes an unexpected global sensation.

Squid Game has attracted 111 million views since its release on September 17, Netflix said in a tweet on Wednesday. That surpasses its previous top show, Bridgerton, which hit 82 million households in its first 28 days of release.

Squid Game — about a group of debt-laden Koreans who enter a survival game akin to the Hunger Games in hopes of a massive cash prize — is proving as popular with investors as it
Topics : Netflix OTT

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