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Sun TV to invest around Rs 600 cr in movies and content for OTT platform

Commenting on the advertisement market, the company said that in October advertisement revenue recovered to over 80 per cent of pre-Covid levels

ll the telecom operators have tied up with one or more OTT partner
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The company is looking to invest Rs 200 crore in original OTT content in FY22 with releases starting in H1FY22.

T E Narasimhan Chennai
Media tycoon Kalanithi Maran-owned broadcaster Sun TV is planning to invest around Rs 300-400 crore in the movie business and another Rs 200 crore in SunNxt, the company's OTT platform.

With gradual opening of theatres in the short term, Sun TV is planning to push the pedal in the movies business.

During the analyst call, company's management said that they would be investing in some big ticket movies, which will feature actors including Rajanikanth, Dhanush, Suriya and Vijay among others. Sun is planning for eight big budget movie releases starting from January 2021 till next Diwali.

The company plans to

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