The rise of YouTube: Uploading many a dream to world's largest OTT

Google's YouTube has created an ecosystem that transcends entertainment, information or education

Rachna Ranade refused to budge. She had just uploaded a 90-minute video to YouTube – the first of the series Basics of Stock Market for Beginners. When friends advised her to edit it for length, instinctively, she resisted. Instead, the Pune-based chartered accountant, who was teaching at over half a dozen colleges, among other places, in February 2019, told her students to watch the video to prepare for a viva.

She expected 8,000-10,000 students to watch it. Within the first three months 25,000 people did. By September 2019, she hit 100,000 subscribers. “People are alright with long form. It depends